Student tests Facebook’s social networking muscles and wins big
August 31, 2007 - 11:13 am - Posted by xaymaca
I think this is big. This is the first time I’ve seen facebook used as an SW (Social Weapon) outside of political campaigns. Which begs the question. What else can we do with this beast?
an excerpt from The BBC article:
A student campaign using the social networking website Facebook has forced an international bank into a U-turn over charges.
HSBC is to abandon plans to scrap interest-free overdrafts for students leaving university this summer.
Thousands of students on Facebook had threatened to boycott the bank. The National Union of Students said this made all the difference to the protest.
The HSBC bank said it was not too big to listen to its customers.
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